There shouldn't be politics behind it. That's why I call her my baby," Nehpets says. Best of Chicago runoff: But of those messages, maybe ten are from artists in or around Chicago. We're the filter to the Internet. This summer Chicago's own rapping poet Noname released her debut mixtape, Telefone , through a Soundcloud embed on her website, and with just a low-key PR campaign and no commercial radio play, it earned an 8. The last thing programmers want is for listeners to change the station because they're put off by a mediocre song from an unknown. 
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This summer Chicago's own rapping poet Noname released her debut mixtape, Telefonethrough a Soundcloud embed on her website, and with just a low-key PR campaign and no commercial radio play, it earned an 8.
All they got is that little studio time," he says. It would be a blessing to get over at 'GCI. They don't have to do the shit they talk about in their raps. Lots of hopeful hip-hop artists reach out to Nehpets—he's one of the doollaz radio DJs in Chicago, with deep roots in the local scene and a reputation for supporting local talent.
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But the format still has numbers that are hard to beat: Nehpets likes to think of radio DJs as a filter. For a lot of these kids out here, that's all they got. Watts credits Chicago radio DJs for helping to nurture the local hip-hop scene asy connect it to audiences outside the city.
November 02, Music Music Feature. Other ways of getting exposure and building an audience are likely to look more sensible to up-and-comers. It's what the people want to hear.
Switch to the mobile version of this page. Once it became a radio smash, entering rotation at Power 92 mike later WGCI, that count soared, and now stands at nearly 11 million.
But even the most restrictive hosting site is still more accessible than commercial radio. They need a little bit more work. It's so many streaming services to find music to the point people don't even go to radio anymore," he says. When Nehpets began his run with Dol,az 92 inhe focused on juke music.
Why little rappers still believe in big radio | Music Feature | Chicago Reader
Commercial radio can seem impossibly inaccessible to emerging artists, and its tightly circumscribed playlists hardly make it feel like mieky welcome place for new acts. Showing 1- 1 of 1. In the age of the Internet—with its proliferation of outlets, platforms, and niche services specializing in all sorts of music—the tedious and expensive art of courting radio rotation can feel not just futile but also unnecessary.
Your record got past thousands of records that got considered for play. He started off by booking and scheduling saucy Chicago rapper Famous Dexhelping him build a fan base, and now he works as Dex's tour DJ, performing at colleges and other venues around the country. One of those hurdles, according to Bekoe, is vollaz aspiring acts need a budget—the more money they have, the more opportunities they can pay for.
He's been making his own music for decades: If the DJ is playing your music, they've filtered through a lot of craziness to get you the best stuff.
AroundNehpets began playing more hip-hop tracks as the demand declined for house, ghetto house, and juke on commercial radio. One of Nehpet's current favorites is a west-side rapper named Monop. But we'll tell them that too—like, 'Nah, go back to the drawing board.
But of those messages, maybe ten are from artists in or around Chicago. Popular mixtape-hosting sites such as Datpiff and Audiomack can also be free in most cases, the better site placement you want, the more you paybut uploading music to another leading service, Livemixtapes, requires more effort—new artists have to get saay accounts approved, and that can be difficult without sya cosign from an already approved artist.
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Hip-hop artists have valid reasons to be skeptical of commercial radio—not least the fact that "urban" radio the category that includes Power 92 as well as its main competitor, WGCI has declined slightly in market share in Chicago this year.
By "politics," he means the hurdles that most independent artists have to clear to get a shot at radio play—the playing field is anything but level. College radio is also popular with independent artists, according to Chicago MC Rich Jonesfounder of the concert series All Smiles—audiences there are smaller, but it's generally easier to get airtime.
Like Chance, both Noname and Joey Purp are unsigned.
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